This week’s focus is on Twitter. Twitter is a pretty compelling way to deliver travel offers or cruise news stories. But the way to really get the word and grow your business via Twitter is to get the word out beyond those who are already follow your posts by adding tags containing hash marked keywords. Using the hash mark symbol (called ad pound symbol by some), you can add tags to your post to have it found by others searching that keyword. There’s some real power in adding keywords – as an example I recently posted a news story to our CruiseOne corporate twitter account leading people to a news story on our CruiseOne corporate website – and just 1 minute following the post, I had 20 people visit the news article from my twitter post. So if you haven’t tried tweeting using #cruise or #travel, you haven’t really experienced the full power of Twitter.