Social Media users are the perfect target for cruise sellers

A Search Engine Watch article talks about some current social media research:

The article states that a recent study by Neilson shows that the biggest users of social media on the go are Women age 35-54. Coincidentally this is the same age group that is the primary demographic target of those selling to first time cruisers. This means that social media is a great way to engage with cruise prospects and to keep in touch with them over time.

Are you marketing via social media? If not you should strongly consider it. Start by creating a Facebook Fan Page, and a Linked In profile and start searching for current clients to add as either Connections or Friends.

Keep in mind that soft sell works in social media, share news items and link to your site, share ship photos and link to your site, and occasionally share links to sale pages. Keeping the proper balance between entertaining content, informative content and sales content is the key to not being ignored in social media. Watch this balance and see your resulting sales increase.

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