Cruise Geek

A quick search for the term travel blog on Google yields 185 million result pages.  That’s a sea of blogs.  The question is how do you get your blog to stand out?

Well there are few tricks that can separate you from the others… and this week we’ll talk about a few very important steps to take in promoting your blog.

Step one….search for your blog by typing your blog’s address into the google search box.  If you’re not seeing anything come up then it’s time to re-submit your blog to Google.  How do you do this?   There’s a link to the submission page on the BC under Marketing > Ecommerce > Blogging > Add Your Blog To Google (Once).

Step two…link to your blog from your social media posts.

Step three….add your blog address to your BC profile – this insures there’s a banner on your site pointing to your blog.

Step four…join a network like BlogBurst.  Blog burst is a network of blogs that publishes your blog’s posts to high traffic websites and leads people to your blog.  Network partners include Time Warner, Fox News, Houston Chronicle, Chicago Sun Times and many many more.  Joining is FREE but requires a real commitment to blog regularly.  For more info on joining blogburst go to BlogBurst.com

Follow these four steps you’ll find you’ll get more traffic to your blog and generate more business as a result.

The concept of branding yourself isn't a new one - in fact Tom Peters introduced the full concept of personal branding in 1997. In a nutshell, Peters says that your image determines your level of success and your future in today's business world. Peters says the same image building principles that apply to major corporations like Nike and Coca Cola apply to the way people choose an accountant or other business professional.

What better way to craft your image as a cruise specialist than blogging? Writing authoritatively on a variety of cruise topics allows you to put your expertise on public display. Clients researching topics you're writing on will stumble across articles you've written and if properly done - your blog will lead that consumer to you and your cruise website.

As a bonus, you become a recognized authority by consumers and journalists alike. Journalists often quote bloggers as experts on various topics.

Blogging isn't difficult...anyone can build one by filling in some short online forms. What's standing between you and new and improved brand of you? Not much....Blogging takes minimal technical expertise. All that's really required is a time commitment of at least 20 minutes a week to write your blog. For more info on blogging see our Business Center presentation under Marketing > ECommerce > Blogging> Blogging 101.

A good blog will expose your talents and skills to your best clients, and all are sure to benefit from what they learn about you. Brand yourself with a blog and watch your business boom.